How we assess
We assess on the five Cs, and we weigh them together.
The same five whether we are lending or investing. None means much
alone; together they describe a company properly.
Cash flow
What moves through the business, and whether it supports the plan.
Character
The company's track record, and the people running it.
Conditions
The market it trades into, and what is happening in it.
Capital
What has already been put in, and by whom.
Collateral
What stands behind the money if the plan does not hold.